Joel Creates

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Google K&I Summit

Covering Googles two-day Knowledge and Information Summit, this video features comprehensive conference coverage of the event; live speaker sessions, musical performances, on-site interviews. We handled all aspects of production including audio, lighting, and multi-location shooting.

Salesforce Trailblazers

This project highlights the latest updates to the Salesforce Trailblazers initiative through a dynamic mix of interviews, b-roll, and on-location footage. We captured the energy and community spirit that drives this program forward. All while showcasing the people and stories behind one of tech’s most recognized professional development movements.

Summit Estate

This project utilizes interior, exterior, drone, and interview footage to showcase this marvelous estate. Every shot was curated to reflect the meticulous restoration this residence recently underwent. It was our priority to capture visuals that honor the property’s architectural legacy.

180 San Rafel

This project is part of a series of promotional real estate videos. Through lifestyle footage, interior walkthroughs, and carefully crafted b-roll, we showcased the unique character of the lagoon community, elevated with professional audio and color grading to deliver a polished, lifestyle-forward final product.

Silicon Valley Community Action

Filmed on location in Redwood City, this piece highlights the struggles faced by a local community dealing with unsafe and unfit living conditions. Through a blend of interviews, drone footage, and on-the-ground b-roll visuals, we captured the hardships these residents endure as they work to secure grants and loans to repair their homes and improve their standard of living.

They Not Like Us Conference

This video documents the 1st Annual “They Not Like Us Conference”. Held in Vallejo, California, this conference promotes awareness of the lived experiences of the survivors of gun violence. Capturing live speakers, interviews, and event footage, we shared the powerful stories of families and individuals impacted by gun violence.

Oakland Is A FAB City

In partnership with Fab Cities, the City of Oakland embarked on an initiative to address the growing housing crisis for low-income individuals and families. This video features an interview with the Mayor of Oakland coupled with drone footage and on-the-ground tours, explores Oakland’s diverse and dynamic business landscape. This project showcases  Oakland’s booming economy and the need to ensure that all its residents, regardless of income, have access to quality housing

Bryon Malik Photography

This set of videos was commissioned by Oakland-based portrait photographer Bryon Malik to promote his business and showcase the unique qualities of his work. The first video highlights the range and quality of service he offers, providing a behind-the-scenes look at how he leads his subjects through his process. The second video, featuring Bryon’s family and studio, emphasizes his family values and warm, playful nature with his wife and son.

Assinyeola Music Publishing

Commissioned by Assinyeola Music Publishing, this photo shoot draws inspiration from the iconic hip-hop album “The Firm”. The images aim to capture the essence of Assinyeola’s mission to create restorative justice-focused content that heals multigenerational trauma through the power of music. These images reflect the boldness of the organization’s work, blending artistry with the drive to expand the relatability of social justice issues.

Fatherhood Summit

The Alameda County Fathers Corps (ACFC) commissioned this video to introduce and set the tone for their yearly Fatherhood Summit in Alameda, California. Highlighting the organization’s mission to empower and support fathers, the video captures ACFC’s work in promoting father-friendly services, advocating for father-specific programming, and celebrating the critical role fathers play in their families and communities.

Jazz Swings Mural

This video, commissioned to document the public unveiling of a vibrant building-wide mural, celebrates the life and legacy of Oakland youth Jazz Amira. Created by local artist Robin Gibson, the mural serves as a powerful tribute, blending art and community to honor Jazz’s memory. Additionally the mural raises awareness for a memorial scholarship established to give youths the opportunity to engage in and study the arts.

Bay Cities Wine Rumble

The Oakland Wine Club commissioned this video to capture the excitement and energy of their premier event, the Bay Cities Wine Rumble. Featuring over 50 winemakers from across the Bay Area, this event brought together a diverse community of wine lovers, producers, sellers, and marketers. The event video highlights the celebration and Oakland’s important role in the cultivation and distribution of top-quality wines.

Watermelon Couch

Highlighting an interview with Oakland-based multimedia artist James Shields, he reflects on his journey across America with his art installation, “Watermelon Couch.” Handcrafted to resemble a watermelon, the couch serves vehicle for conversations as Shields travels from state to state. This video delves into the artist’s exploration of the stereotypes, cultural  significance, and historical impact of the fruit.

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