This step-by-step guide outlines the process of our strategic digital media production services, from analysis and planning to production and final delivery. Our goal is to give you a clear view of what to expect at each stage, ensuring a smooth and professional experience.
1. Consultation & Discovery
This initial phase is all about getting to know your business and objectives. We’ll dive deep into what you want to communicate, who your audience is, and the impact you want to create with your content.
Steps Of Services:
- Initial meeting to assess client needs
- Questionnaire to define brand voice and goals
- Discovery sessions to refine objectives, audience, and industry landscape.
- Legal agreements, including NDAs (non-disclosure agreements) for sensitive information
Terms Of Service:
- Signed service agreement outlining deliverables and timeline expectations
- Deposit or retainer fee to initiate the discovery process
- Client to provide access to relevant resources (brand guidelines, past content, etc.)
- Expectation of client feedback during this phase to refine project scope
2. Strategy Development
In this step, we craft a strategic blueprint for your content, ensuring it aligns with your business goals and audience needs. We work with you to define the messaging framework, identify key storytelling elements, and determine the best techniques to craft your content.
Steps Of Services:
- Content strategy/structure planning
- Messaging framework development
- Platform and distribution expectations (YouTube, social media, email marketing)
- Storytelling approach and narrative development
Terms Of Service:
- A defined project scope with key milestones
- Client collaborative workshops to refine messaging and expectations
- Approval required from the client at key stages of strategy development
- Timely client response to avoid project delays
- Additional strategy revisions may incur extra costs
3. Creative Concepting
This phase focuses on bringing the strategy to life. We’ll collaborate with you to craft ideas that reflect your brand and the value your audience needs. This typically includes scriptwriting, storyboarding, and journey mapping.
Steps Of Services:
- Creative brainstorming sessions with your team
- Script development (for video, voiceover, or interviews)
- Storyboarding and visual mood boards to outline the aesthetic and tone
- Style and theme guidelines for consistency
Terms Of Service:
- Client must provide all necessary brand assets (logos, fonts, etc.) at this stage
- Client approval of final creative concepts necessary before moving to production
- Revisions to the approved final creative concept may incur extra fees
4. Pre-Production Planning
We manage the pre-production details, ensuring that everything is in place for a successful shoot. From scheduling to location scouting and equipment preparation, we cover all logistical aspects.
Steps Of Services:
- Production schedule and timeline creation
- Location scouting and permits (if needed)
- Casting talent (if required) or coordination of your internal team
- Equipment selection and technical setup (cameras, lighting, sound)
- Shot lists and detailed production plan
Terms Of Service:
- Additional charges for location fees, talent, or specialized equipment
- Clear deadlines for client approvals on production schedule and creative direction
- Cancellation or rescheduling fees may apply if changes are made close to production
- A finalized production plan must be signed off by the client before filming begins
5. Production
This is where the vision takes shape. We capture everything according to the detailed production plan, ensuring professional-quality footage that aligns with the approved creative concept.
Steps Of Services:
- On-location or in-studio video shoots (including lighting, camera work, and sound recording)
- Coordination of crew (director, camera operators, sound engineer, etc.)
- Client or brand representative presence on set for approvals (if desired)
- Option for interviews, testimonials, or product/service demonstrations
Terms Of Service:
- Client availability for on-set approvals (optional but recommended)
- Production hours capped per day, with overtime rates if exceeded
- Additional crew or reshooting beyond the agreed plan may incur extra costs
- Payment required prior to production based on previously agreed payment scheduling.
6. Post-Production
After the footage is captured, our post-production team works to edit, enhance, and bring the content to life. This includes editing the footage to adding graphics, sound, and any other enhancements to make the final product shine.
Steps Of Services:
- Video editing (footage assembly, color grading, sound mixing)
- Motion graphics, animation, or visual effects (if applicable)
- Voiceover recording or sound design
- Client review with built-in rounds of revisions
Terms Of Service:
- Standard revision process includes up to 3 rounds (additional revisions charged hourly)
- Final delivery in multiple formats (e.g., 4K, HD, optimized for social platforms)
- Delivery schedule agreed upon in advance; any delays due to late client feedback or change in the scope of work will result in adjusted timelines
7. Final Delivery
Once post-production is complete and the edits are approved, we deliver the final video files in the formats you need for your chosen platforms. Whether you plan to distribute via social media, email marketing, or internal presentations, we ensure the files are optimized for your specific needs.
Steps Of Services:
- File delivery via cloud storage or physical media
- Multiple format options (e.g., MP4, MOV, web-optimized versions)
- Subtitle or closed-caption options for accessibility (if requested)
- Invoice sent to client for services rendered
Terms Of Service:
- Final payment must be completed before delivery of the final product
- Client is responsible for file storage and backup after delivery
- Additional costs may apply for reformatting or future edits post-delivery
- Final delivery represents the conclusion of the current project unless ongoing services are contracted
Raw Footage
Raw footage refers to the unedited video content captured during the production process. It includes everything shot during filming, without any post-production enhancements such as editing, sound mixing, or color grading.
No, raw footage is not included in the final delivery unless it is specifically mentioned in the original scope of work. The final delivery typically includes fully edited and polished content only.
Yes, you can request raw footage. However, please note that an additional fee of 15% of the total project cost will apply for access to the raw, unedited footage.
No, the raw footage is delivered exactly as it was captured, without any color grading or post-production enhancements. If you would like the raw footage to be color graded, this will incur an additional fee of 10% of the total project cost
Editing and post-production are key elements of the final video product, and raw footage requires additional storage and handling beyond what is usually included in the project. The extra fees cover the time and resources required to manage and deliver the raw files.
No, ownership of the raw footage remains with our production team unless you choose to purchase it under these terms. Our business retains ownership to protect the creative integrity of the project and to manage the use of footage in line with professional standards.
The production team keeps the raw footage to maintain creative control and ensure that any future use or edits reflect the same high-quality standards of the final product. Additionally, raw footage may be used for internal purposes such as portfolio development, showcasing our work (with client permission), or for future reference in related projects.
With your permission, we may use portions of the raw footage for internal purposes like building our portfolio, highlighting case studies, or demonstrating our work to potential clients. Rest assured, any such use would be fully discussed and agreed upon with you in advance.
Raw footage, if requested, will be delivered after full payment of the additional fees. Delivery will be made in its original, unedited format.